Web Two Point What? (Part One): More Than a URL

This is an excerpt from one of my World Tea News articles. To find out more about my freelance writing or to ask me about writing copy for your tea business, please contact me at vee at veetea dot com. Thank you.

Physical to digital

Between printing and mailing, Amy Lawrence (owner of An Afternoon to Remember) used to spend $1,500 each time she sent a newsletter to her customers. Given the cost, she did it infrequently. Now, she emails short “e-zines” biweekly and more in-depth “e-newsletters” four to six times a year at a drastically reduced cost. She said every time she sends out an e-zine, her site traffic increases as much as five-fold and remains high for about a week.

“When I know I need revenue fast, I send out an e-zine and I see results,” she said.

Here are her tips for success:

* Use Constant Contact or a similar program.
* Update your Web site to reflect your newsletters.
* Consider timing and upcoming events.
* Include valuable content, such as recipes or coupons.

Lawrence spends about 30 minutes writing each e-zine and two to eight hours a week working with Internet technologies to promote her tea room. Other publications, such as e-books and blogs, increase search engine optimization, or SEO, she added.

You can read the remainder of this article on World Tea News. World Tea News.