Which Medium for Your Message?

This is an excerpt from one of my World Tea News articles. To find out more about my freelance writing or to ask me about writing copy for your tea business, please contact me at vee at veetea dot com. Thank you.

Internet Marketing

As the Internet has become the primary media source in America, it has changed how products are marketed. Global marketing specialist Suzanne Brown of The Partnership, Inc. and tea author and consultant Diana Rosen recommended e-commerce, e-brochures and e-newsletters for both B-to-B and B-to-C marketing online.

Other sources use Twitter, Facebook, blogs and community message boards, saying these social media offer a more credible and authentic form of marketing than traditional media.

Stafford added that banner ads and other Web ads are also very effective, provided they’re strategically placed.

Word-of-Mouth

So how about relying on your customers to spread the word? Stafford said, “In study after study for decades now, word-of-mouth is always at the top of the list” for getting people into stores.

At Samovar Tea Lounge, owner Jesse Jacobs uses word-of-mouth as a primary means of promotion, and Connie Lasorso, owner of Whatever Works Wellness, said she sees strong growth from referrals, especially with her line of tea Thermoses, which people tend to use in public.

Word-of-mouth can be directed and enhanced through PR and referral programs. Stafford advised sending press releases for newsworthy events about every two months to increase exposure. Wingert instituted a referral program that works by giving a free pot of tea to those who send friends to Souvia.


Soon, you’ll be able to read the remainder of this article on my portfolio site, Copy & Taste.