Tea Master Has One Foot in Tradition, One in Tomorrow
Wednesday, Mar 25, 2009Before his recent lecture on Modern Teaism at the Japan Society in New York City, famed tea master Sen So’Oku took the time to discuss chanoyu (the “way of tea”) with Lindsey Goodwin, contributing editor of World Tea News.
As son of the current grand tea master, Sen will be the next grand tea master of the Mushakouji Senke school of tea (one of the three main schools of chanoyu). He is also an avowed Buddhist monk and noted connoisseur of East Asian ceramics.
Which Medium for Your Message?
Monday, Mar 09, 2009Deftly maneuvering the world of marketing can be the key to growth – particularly during a recession. Creating an effective brand and message are just the first hurdles to clear; then, you’ve got to find the best way to spread the word.
Marketers have a larger variety of media to choose from than ever. Experts say picking the right one requires knowing your market, and yourself.
Sales Tactics That Move Inventory
Monday, Mar 02, 2009The Sullivan nod. Value-adds. Up-selling. The world of sales tactics can be daunting for tea business owners. Institutions like The Plaza have dropped their afternoon tea prices, while tea retailers are giving away samples and offering free shipping to keep the cash coming, but what really works in recessionary times and beyond?
Puer Market Crash Creates Opportunity
Saturday, Feb 14, 2009The tea market recently received worldwide attention when the puer bubble burst. World Tea News explores the silver lining of the post-crash cloud – improved quality, lower prices, less fraud – and shares experts’ thoughts about how to source and sell puer through your tea room.
Tea Gets Hot in Austin
Saturday, Feb 07, 2009Maybe it’s the reported benefits of heart health, cancer prevention, and mental clarity. Maybe it’s the epicurean lifestyle emanating from Whole Foods’ flagship store. Or the old college town need for liquid sources of relaxation and caffeination. Whatever the reason, tea is getting hot in Austin.